How to Achieve Escape Velocity: Career Path of Corporate Social Strategist

Our friends at Altimeter have done it again, providing insightful research and the inside scoop for those of us who are fervently working 20 hours a day in hopes of launching ourselves into orbit!

The definition provided is:

The Corporate Social Strategist is the business decision maker of social media programs providing leadership, roadmap definition, innovation and directly influencing the spending on technology vendors and service agencies.

Five methods organizations have been utilizing to configure their social media approach are also identified including:

Hub and Spoke 41%
Centralized 28.8%
Multiple Hub & Spoke 18%
Decentralized 10.8%
Holistic 1.4%

For your viewing pleasure we have embedded Jeremiah’s entire presentation below and are considering inviting Jeremiah to present a keynote at our inaugural PSengage event in 2011.

Please comment and share your thoughts on this presentation and any other speakers you might suggest for the PSengage event?

Jeff Ashcroft