February 4, 2012
There is a promised land for government organizations – one where citizens pay attention to public agencies’ information and pass it along to others, spreading the word for all to hear. Although there are many paths to the promised land, your journey will likely pass through Twitter. But the roads can be treacherous. You can easily get lost along the way and end up in the “land of nobody listens”, or worse, the land of “nobody cares.” While the rules are not etched in stone, the guide below will help you learn how to use Twitter effectively and lead you safely to the promised land of transparency, participation and engagement.