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Our world is made up of silos.

People seem to instinctively create barriers around what they feel is their territory and so a silo is formed. Many people also feel the need to classify everyone and everything mentally tossing it into the bucket or silo where they think the person, thing or idea belongs.

Whether due to demonstrating personal power or simply for mental convenience, our instinctive urge to build a silo, or pop everything and everyone into one, inhibits both communication and performance.

And both of these actions divide us.

The concept of smorganization was born out of my desire to find one word to first grab the attention and then communicate the dramatic changes to organizations of all types which are currently underway facilitated by social media.

Most have still not grasped the depth or realized the breadth of the communications revolution happening around us, but it is real, it is impactful and once these titanic forces are positively focused by forward thinking leaders within the organizations of the world, smorganization can and will take us to a better place.

So smorganization in its’ simplest interpretation is Social Media Organization or just smorganization, a one word conglomeration representing what in its’ entirety is a complex and rapidly evolving transformation process.