Tag: adoption

Earlier this year I happened upon a blog post from Geordie Adams via a tweet from Tim O’Reilly. In it Geordie explains what he thinks is the major issue facing social media enthusiasts in the public sector:

“Cultural change [is] the biggest impediment to a higher adoption rate of social media in the public sector… [it] gets mentioned, everyone agrees, and then conversation turns to a technical or implementation discussion. To not [dig into culture change] is robbing important momentum from public sector social media evolution.” – Geordie Adams, Publivate (full article)

Geordie’s right, I can’t even recall the amount of times I have heard variations of the phrase “Culture eats strategy for breakfast”. Essentially, even the most well thought out strategic approaches are vulnerable to the workplace culture. It would seem that when social media meets the public sector it is culture, not content, that is king. Culture is eating breakfast in plenaries, in tweets and in blog posts on a daily basis all over the world. Initially I thought it was a great line, its retweetable, to the point, and when I hear it I implicitly understand the connotation.

Over my dead body

As catchy as it is, I would hate to see it on my tombstone. If we don’t do a better job tackling the problem we might as well give up, call the undertaker and order our tombstones with that very inscription. I can see mine already:

Here lies Nick
He went quick
always circled by a vulture
its name was culture

While Geordie’s list of cultural problems (failure, engagement, and transparency) is a good place to start , I prefer to start with what I think underlies all of them: complacency. It would seem that over the years many of us have earned the fat cat stereotype; even those who haven’t earned it directly are now guilty by association.