innovation – PSleader

March 2, 2011

What is muting Australian public servants online?

Over the last two years we’ve seen a concerted effort by governments across Australia to increase the level of online engagement, debate and discussion involving public agencies.

In 2009 the Government 2.0 Taskforce, commissioned by then Finance Minister Lindsay Tanner and chaired by Dr Nicholas Gruen, conducted a six month process of engaging public servants via online channels, pioneering the use of blogs, Twitter and Facebook to demonstrate how it was possible for the public service to effectively communicate, engage, consult and be consulted online.

Late in the same year the Australian Public Service Commission replaced its Interim Protocols for Online Media Engagement (originally released in late 2008, with the updated Circular 2009/6: Protocols for online media participation.

Early in 2010 the Australian Government released its response to the Government 2.0 Taskforce’s final report, agreeing with all except one of its recommendations (and simply deferring the remaining recommendation to after another related review was completed).

Since then we’ve seen the MAC innovation report, Empowering change: Fostering innovation in the Australian Public and the Ahead of the Game report from the Department of Prime Minister and Cabinet, outlining steps to reform the public service.

There’s been the Declaration of Open Government, the initiation of the Government 2.0 Steering Committee, the launch of GovSpace (a blogging platform operated by the Government and open to all agencies to use).

We’ve seen more than 260 government agencies and councils join Twitter, wide ranging activity on Facebook and a proliferation of social media policies at local, state and Commonwealth level.

Agencies in Australia are using social media in ways that would have been unacceptable and unachievable even two years ago, some demonstrating world class engagement online. Some states have comprehensive action plans in place and official usage of social media by agencies in some places is approaching one hundred percent.

I don’t have the same level of information about Commonwealth agencies (there is no central register of activity or survey results, as there are for some states), however most have established some form of social media beachhead in support of campaign or corporate needs.

With all this official usage you might expect to see vibrant and active online communities of public servants discussing shared issues and best practice, or to see public servants listening to and contributing actively to online policy discussions.

Many groups set up for public servants seem to have reasonable memberships – several hundred people at least – however most of these members are silent, with at most 10% carrying on a halting conversation.

December 15, 2010

How Can U.S. Federal Agencies Use Social Media to Enhance Civic Participation?

Anna York and I have spent the last 6 months working on a report looking at how U.S. Federal Agencies can use social media to enhance civic participation. Our work focuses more on the civic participation side than the web 2.0 side, and we hope that this report will help agencies as they begin to implement their forthcoming Open Government Plans.

We would like to thank Kevin Bennett of the Federal Communication Commission’s Broadband Taskforce, without whose dedication and helpful direction this project would not have been possible.

Our advisors, Professor and Co-Director of the Ash Center for Democratic Governance and Innovation, Archon Fung and the Institute of Politics Director, Mayor Bill Purcell were always encouraging and patient throughout this process, and provided helpful feedback during the year. Julie Wilson and Jee Baum were also generous in their assistance as we developed our methodological approach.

December 12, 2010

Australia is the second largest government user of Yammer – over 110 active networks

There’s recently been some controversy in Australian government over the use of Yammer, a private and secure enterprise social network, which I discussed in my post, The ongoing struggles to balance IT security and staff empowerment.

I asked Simon Spencer, Yammer’s newly appointed Asia-Pacific General Manager, how many government agencies in Australia were using Yammer.

I was expecting him to answer maybe 30-40 agencies.

He told me that, counting state and federal government, there were at least 110 Australian agencies now using Yammer – with a total of around 13,000 users.

I was surprised, I hadn’t expected that much adoption.

However I was even more surprised when he gave me the global figures on take-up.

Simon said that Australia represents 29% of all government networks using Yammer. The US represents 33% and the UK about 26%. The rest of the world accounts for the other 12%.

November 24, 2010

Governments listening to what you say, and how you feel

Image by williamcho via Flickr

In many countries you vote as a method of expressing your opinion on your leaders, and on certain key issues. In some countries surveys, ideation platforms, and other methods are used to understand opinions without the requirement of implementing changes, simply as a tool to hear what citizens are thinking.

Singapore, however, is launching an effort to mine sentiment from social media, using tools developed by IBM.

This will enable the government of Singapore to gain a deeper understanding of how people feel about various topics through passive listening. Of course, it is important to remember that automated sentiment analysis is imperfect, but so too are manual surveys. It is also important to fully understand the demographic being monitored as it may not represent the right cross-section of citizens, and manual surveys may still be required.

However, it’s a good first step and certainly something that, balanced with other solutions, should help governments better understand how citizens feel about key issues.

John F. Moore

Government in the Lab