December 6, 2010
The Long Tail of Internal Communications
I assume you are already familiar with the long tail; if so proceed directly to flipping through my slides below, if not it might be worth reading the Wikipedia article, the book by Chris Anderson, or watching this video by Clay Shirky, as the long tail forms the basis of my entire line of reasoning below.
The Tail
The Long Tail of Internal Communications
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The bulk of communication within the organization – perhaps its very life blood – is informal. If you look at the examples I’ve charted you begin to understand how the long tail grows as new communication tools emerge.