for those who would make a difference

Tag: social media

“Social Production” as a Market Strategy

“Social production” is defined as the result of “the coordinated creative energy of large numbers of people (usually with the aid of the Internet) into large, meaningful projects, mostly without traditional hierarchical organization.” (Wikipedia.org)

Given that definition, can social production build stronger market economies?  Will we create compelling financial incentives and rewards with more social cooperation?

“Social production” was cognitively described by Yochai Benkler in the Wealth of Networks. We often think of market and social production as mutually exclusive.  We mentally pit financial outcomes against egalitarian “free” outcomes. A good example is the open source versus traditional software licensing debates currently playing out in the Gov 2.0 movement in Washington D.C.

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Communication On Top: Saudi Ministers in Social Media Presentation: Sultan Al Bazie, Saudi Arabia

I have been representing Russia on Communication On Top International forum in   Political communications section  with the “Why in Russia and the BRIC countries the e-government could stimulate economic development” report. Here is the presentation I’d like to share with you.

Today I would like to bring to your attention one of the best (in my opinion) presentations, it was presented by Sultan Al Baziу of Saudi Arabia.

I also got the opportunity to ask him some questions about e-government and e-officials in his country.

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Future Imperfect

When we look at the effects of technology on the future of our militaries we should remember that the past has shown that early adopters and pop media pundits will suffer from optimism bias and exaggerated both the pace and pervasiveness of changes in our society. For our part, our perceptions of the future will be shaped by military cultural and our risk adverse hierarchical environment. History has also shown there are no revolutionary technological changes, just the rapid evolution of those that exist.

The interface between man and machine will improve, allowing us to interact and assimilate information faster than ever. Culturally we will become knowledge nomads, global networkers and sifters of social media, taking threads of news, information and entertainment from the web and weaving it into our own personal data stream. These evolutionary jumps in technological will be fuelled by the symbioses of technology and culture and the paradox that the more technology affects culture the more it will be shaped by our expectations. With each technological advance we need to define and understand the social and ethical implications of using new technologies and their effects on military culture and ethos.

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The Merits of Leading from the Middle

One of the true advantages I have seen developing within organizations, which utilize Social Media as a true enabler and game changing method of hypercommunications for their people, is the emergence of the leadership philosophy of “Leading from the Middle”.

Through all actors within and around the entity, both internal and external, working in a connected fashion, the organization and it’s leaders benefit from the eyes, ears and thoughts of all of those involved. The below video from Cisco explains the concept, ramifications and benefits of this emerging technology facilitated leadership approach.



To be clear, “Leading from the Middle” is not in any sense abdicating leadership authority or responsibility, as in any case, the final decisions and outcomes are still made by and reflect upon the leader or leadership team.

However, instead of those who choose to just lead from the front or the top in relative isolation, those who choose to lead from the middle harness the combined benefit of all organizational insights, information, knowledge and collective intelligence available to assist in making better, perhaps even the best, decisions possible.

One of the most interesting historical examples of the need and benefits of exercising a more delegated and distributed leadership style was in the case of Henry Ford.

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How Can U.S. Federal Agencies Use Social Media to Enhance Civic Participation?

Anna York and I have spent the last 6 months working on a report looking at how U.S. Federal Agencies can use social media to enhance civic participation. Our work focuses more on the civic participation side than the web 2.0 side, and we hope that this report will help agencies as they begin to implement their forthcoming Open Government Plans.

We would like to thank Kevin Bennett of the Federal Communication Commission’s Broadband Taskforce, without whose dedication and helpful direction this project would not have been possible.

Our advisors, Professor and Co-Director of the Ash Center for Democratic Governance and Innovation, Archon Fung and the Institute of Politics Director, Mayor Bill Purcell were always encouraging and patient throughout this process, and provided helpful feedback during the year. Julie Wilson and Jee Baum were also generous in their assistance as we developed our methodological approach.

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Feds will expand use of social media

By Andrew Mayeda, Postmedia News: “The federal government is developing plans to give public servants more freedom to use social media such as Facebook and Twitter so departments can engage more directly with the public and recruit young talent who expect a “Web 2.0” workplace.

Senior information-management officials also propose creating a central “open-data” portal that would make raw government information available to web surfers, provided the data isn’t personal, secret or confidential, according to internal documents obtained by Postmedia News.” Link to full article at Canada.com

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Australia is the second largest government user of Yammer – over 110 active networks

There’s recently been some controversy in Australian government over the use of Yammer, a private and secure enterprise social network, which I discussed in my post, The ongoing struggles to balance IT security and staff empowerment.

I asked Simon Spencer, Yammer’s newly appointed Asia-Pacific General Manager, how many government agencies in Australia were using Yammer.

I was expecting him to answer maybe 30-40 agencies.

He told me that, counting state and federal government, there were at least 110 Australian agencies now using Yammer – with a total of around 13,000 users.

I was surprised, I hadn’t expected that much adoption.

However I was even more surprised when he gave me the global figures on take-up.

Simon said that Australia represents 29% of all government networks using Yammer. The US represents 33% and the UK about 26%. The rest of the world accounts for the other 12%.

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Late Bloomers and The Evolution of “Social”

“…[W]e live in a society with peculiar expectations about the time course of success. We think that if a child isn’t blossoming as fast as the others in grade school, he or she will be hard pressed to eventually flourish.”

Scott Barry Kaufman, Ph.D Candidate, Yale, Psychology Today, November 2008

The Social Evolution is in full swing. We are finally moving beyond early stage social experiments, and on to achieving transformation through distributed learning and exchange that characterize complex social behaviors.

Scott Barry Kaufman’s article on the phenomena of “late bloomers” provides an opportunity to consider an interesting metaphor on social transformation. Like late boomers in human development, social transformation is prone to the emergence of “late bloomers” too.

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Should government policy be discussed in social media?

There’s a fantastic series of articles being published over at FutureGov Asia-Pacific at the moment, introducing some very interesting perspectives on social media and government.

One asks, Should policy be debated in social media?, providing perspectives from senior leaders in different jurisdictions across the region.

There is a fair amount of diversity in the viewpoints, however the overall consensus appears to be that it should.

Several of those asked to comment pointed out that it is happening anyway – regardless of what governments may wish.

It is my view that we’re past the point where government agencies and politicians have the luxury to choose where and how they form their policy. They can no longer fall back on government-controlled due process.

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What’s the risk for government agencies of NOT engaging via social media?

If you do not embrace social media soon, the digital divide in your country will be dwarfed by the divide between your country and the rest of the world.
Chris Moore, the CIO of Edmonton Canada, as reported in FutureGov Magazine.

When people ask me to consider the risks of government agencies engaging with audiences via social media, I often respond by asking them if they’ve considered the risks of not engaging.

This often gets blank looks; many people don’t often consider the risks of not doing things, even though it is a normal part of life.

For example, who today doesn’t understand the risks of not wearing seat belts? However, only 15 years ago there were plenty of concerns still raised about the risk of wearing them.

Here’s a list of some of the risks highlighted by the US anti-seatbelt movement:

  • Wouldn’t you rather be thrown through the windshield of your car to safety than trapped in a rolling vehicle? And after you are thrown through the windshield, how can you jump out of the way of your rolling car if you’re all tangled in a seatbelt?
  • As much as one tenth of one percent of auto accidents involve sudden fire or plunging into water. If everyone in the United States takes part in an annual auto accident, that’s 23,000 people who run the risk of being trapped and fatally killed by a seatbelt each year!
  • Psychiatrists say that exposing young children to practices such as bondage from an early age can cause confusion during puberty.
  • A section on seatbelts in the National Highway Traffic Safety Administration Web site’s FAQ says (when edited for clarity): “Wear … a seatbelt … and … you will … died.”
  • Even the statistics of the pro-seatbelt Automotive Coalition for Restraint of Freedom proves the case of their opposition. The Coalition says that seatbelts cut the risk of serious or fatal injury by 40% to 55%, but even if this number is believed, it means that seatbelts are potentially deadly in the remaining 60% to 45% of cases!
  • Seatbelting is related to the hideous ancient Chinese practice of foot binding.

I expect, over time, that many of the risks of using social media will become normalised and accepted or explained away as myths, whereas the risks of not using social media will become more acute.

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