Tag: social media

November 26, 2010

Video Highlights from 2nd Annual Adobe Government Assembly

Government employees and contractors gathered for the second annual Adobe Government Assembly on November 3rd to discuss the challenges and opportunities of implementing new technologies for open government. The theme for the event was Engage America and attended by roughly 450 people.

Please find below a listing and links to all of the other presentation videos from this event.

Morning Keynote – Shantanu Narayen, Adobe.
Blue Ribbon Panel – Alan Cohn, DHS; Tom Davis, Deloitte; Craig Kaucher, DoD; Gwynne Kostin, GSA.
Mobile Devices – Kevin Brownstein, McAfee; Andy Blumenthal, ATF; John Landwehr, Adobe. (spotty audio due to equipment issues)
Cloud – Thomson Nguy, Amazon; Avi Bender, U.S. Census Bureau; Mitch Nelson, Adobe; Marion Royal, Data.Gov.
Maximizing Your Web Presence – Loni Kao Stark, Adobe; Selene Dalecky, GPO; Ronnie Levine, DOI; Steven Webster, Adobe; Andrew Wilson, HHS.
Social Media – Bobby Caudill, Adobe; Wayne Moses Burke, Open Forum Foundation; Megan Kenny, DHS; Kay Morrison, EPA.
Afternoon Keynote & Awards – Barry Leffew, Adobe; David Plouffe, Author, The Audacity to Win, and Campaign Manager, Obama for President, 2008

Hope you find all of these interesting especially those focused on the web presence, social media, mobile and cloud aspects of Gov 2.0 deployment and citizen engagement.

November 24, 2010

Governments listening to what you say, and how you feel

Image by williamcho via Flickr

In many countries you vote as a method of expressing your opinion on your leaders, and on certain key issues. In some countries surveys, ideation platforms, and other methods are used to understand opinions without the requirement of implementing changes, simply as a tool to hear what citizens are thinking.

Singapore, however, is launching an effort to mine sentiment from social media, using tools developed by IBM.

This will enable the government of Singapore to gain a deeper understanding of how people feel about various topics through passive listening. Of course, it is important to remember that automated sentiment analysis is imperfect, but so too are manual surveys. It is also important to fully understand the demographic being monitored as it may not represent the right cross-section of citizens, and manual surveys may still be required.

However, it’s a good first step and certainly something that, balanced with other solutions, should help governments better understand how citizens feel about key issues.

John F. Moore

Government in the Lab

November 22, 2010

How to Achieve Escape Velocity: Career Path of Corporate Social Strategist

Our friends at Altimeter have done it again, providing insightful research and the inside scoop for those of us who are fervently working 20 hours a day in hopes of launching ourselves into orbit!

The definition provided is:

The Corporate Social Strategist is the business decision maker of social media programs providing leadership, roadmap definition, innovation and directly influencing the spending on technology vendors and service agencies.

Five methods organizations have been utilizing to configure their social media approach are also identified including:

Hub and Spoke 41%
Centralized 28.8%
Multiple Hub & Spoke 18%
Decentralized 10.8%
Holistic 1.4%

For your viewing pleasure we have embedded Jeremiah’s entire presentation below and are considering inviting Jeremiah to present a keynote at our inaugural PSengage event in 2011.

Keynote: Career Path of Corporate Social Strategist

View more presentations from Jeremiah Owyang.

Please comment and share your thoughts on this presentation and any other speakers you might suggest for the PSengage event?

Jeff Ashcroft